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Year-Long Battle with Super Lice Inspires Mom to Open Second Wisconsin New Lice Clinics of America Treatment Center

New clinic provides guaranteed, one-and-done lice treatments using FDA-cleared medical device

Appleton, Wisconsin

Laurie Moyer thought she had successfully treated her second-grade daughter for head lice, only to have lice return again and again. Ultimately, she learned the harsh truth—it was the same case of head lice. Her daughter had a case of “super lice,” a term used to describe head lice that are immune to traditional lice-removal products.

When she discovered Lice Clinics of America®, the exclusive provider of head lice treatment using the AirAllé® FDA-cleared medical device, Laurie decided she had to open her first clinic in Stevens Point, Wisconsin.  “I don’t want another parent or child to go through what we did,” Laurie said.

Now Laurie and her team are expanding into the Fox Cities area of the state. “As more people travel from all over central Wisconsin to get our signature service, we’re expanding to make the service accessible to more people,” she said.

Lice Clinics of America – Fox Cities—provides screening, diagnosis and treatment options for people infested with head lice and is staffed by certified operators of the AirAllé medical device, a revolutionary solution that uses heated air to dehydrate head lice and eggs. Most treatments take about an hour and are guaranteed to be effective.

Families increasingly try and fail to treat head lice with traditional head lice treatment products. Head lice have developed a genetic resistance to the chemical pesticides in popular products. The most recent study in the Journal of Medical Entomology published in 2016 found that 98 percent of super lice in most U.S. states are resistant to their active ingredients. The pesticides used in traditional lice products have also been linked to developmental and behavioral problems in children.

Because it is pesticide-free, the AirAllé device kills super lice just as easily as it kills non-resistant lice. The device has treated more than 750,000 cases of head lice worldwide with a success rate better than 99 percent.

A Registered Dietitian, Laurie is committed to family health and wants parents to be proactive when it comes to head lice. “People are often defensive about head lice as if the suggestion that a child has it is an insult,” she said. “I tell parents to talk to each other and to react with gratitude when another parent tells them that a child has head lice because then you can get treated and get on with your life. Otherwise, it will get worse and spread to more families.”

Lice Clinics of America – Fox Cities is located 2233 W. Spencer St. in Appleton. The clinic is open seven days per week by appointment. The AirAllé treatment comes with a 30-day guarantee when all family members are treated or screened for head lice.

With more than 350 clinics in 36 countries, Lice Clinics of America ( is the largest network of professional head lice treatment centers in the world. Lice Clinics of America and AirAllé ( are brands owned by Larada Sciences™, Inc., which is headquartered in Salt Lake City, Utah.

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Lice Clinics of America - Central WI